The Authoritative Brand Voice

An Authoritative Brand Voice speaks with clarity, accuracy, and depth. It keeps a neutral position on each subject. Its goal should be to inform and educate, not to share an opinion.

Four Tips for Authoritative Brand Voice

Aim to Educate, Earnestly

• Use sincere language to match the gravity of your subject.
• Reflect a transparent, solemn perspective to your audience.
• Educate them with the facts — rather than promotional material.

Write a Clear, Concise Message

• Establish authority by writing complex messages in simple language and proper grammar.
• Refrain from using jargon, slang, or idioms.
• Focus on portraying a professional and unbiased opinion to your audience.

“The objective of communication is not the transmission but the reception.” — Dr. Gerard M Blair

Detach your personal feelings

• Put aside any personal attachment to the subject.
• Keep your personal feelings out. Be Objective.
• Relay information in an unbiased, helpful manner to build authority and credibility.

Respect and Recognize

• Demonstrate that you understand and respect the matter of discussion and as well as the audience.
• Regard both with a proper degree of deliberate awareness.
• Aim for tactful, neutral transmission that avoids raw emotion.